This business has been in operation for some time, with a mix of positive and negative reviews. Some customers have praised their services, citing punctuality, responsibility, and good prices. However, others have expressed disappointment, citing misleading advertising, poor customer service, and issues with the quality of work.Some customers have reported being misled about the free collection service, with others being quoted prices for services that are not clearly advertised. In some cases, customers have been treated poorly over the phone, with some being told that the company is not interested in their business.The company seems to have a good understanding of the importance of customer service, with some owners responding to negative reviews in a professional manner. However, this is not consistently the case, and some customers have reported being ignored or dismissed.The business also seems to have a good reputation for handling specialized cases, such as homes with people with the Syndrome of Diógenes, where they will reduce the cost of the service if they can give some of the items a second life.Overall, this business has some good qualities, but it also has some significant issues that need to be addressed in order to improve the customer experience. The company's advertising and customer service practices need to be improved in order to build trust with potential customers.One major issue that stands out is the inconsistent and often misleading information provided to customers, which can be frustrating and lead to mistrust. This has resulted in some customers feeling that they have been taken advantage of. The company needs to ensure that their advertising and customer service practices are transparent and honest in order to build trust with their customers.Another issue is the poor customer service in some cases, with customers being treated poorly over the phone or being ignored altogether. This can be a major turn-off for potential customers and can damage the company's reputation. The company needs to work on improving their customer service skills and ensuring that customers are treated with respect and professionalism.In terms of innovation, the company's approach to giving items a second life and reducing the cost of the service for customers is a good start. However, more could be done to explore new and creative ways to provide value to customers and differentiate themselves from competitors.