The location seems to have a good overall rating of 3.4 out of 5, which is based on the average customer review score of 4.2. However, there are some issues that need to be addressed.The quality of the service seems to be a major concern, as there have been multiple complaints about the lack of discount for customers who use the Alcampo card. This has led to a significant number of customers feeling disappointed and betrayed by the company.In terms of pricing, the gas station seems to be one of the more expensive options in the area, which is a major turn-off for customers who are looking for a more affordable option.In terms of innovativeness, the location seems to be lagging behind in this area, as there are no unique features or offerings that set it apart from other gas stations in the area.One major issue that stands out is the fact that the company has removed the discount for customers who use the Alcampo card, without any prior notice or warning. This has led to a significant number of customers feeling misled and disappointed.The lack of communication and transparency from the company has also been a major issue, as many customers have felt that they have been treated unfairly and without respect. The company's response to customer complaints has been slow and inadequate, which has further eroded trust and confidence in the brand.Overall, while the location has some strengths, such as its convenient location and wide range of amenities, it needs to address its weaknesses and make significant improvements in order to regain customer trust and loyalty.