This store seems to be a reliable and trustworthy place to buy and sell gold, jewelry, and diamonds. The staff is known for being very attentive and professional, with a focus on providing transparent and fair prices. One customer mentioned that they paid 10% more than they would have at other jewelers, which suggests that this store is willing to give fair value for items.The store's location is easily accessible, with paid street parking and a paid parking garage available. However, some customers have noted that the store's hours can be a bit limited, with no Sunday hours.One issue that stood out in the reviews was a disagreement between a customer and the store about the price of an item. The customer felt that the store had initially quoted a higher price than they eventually paid, but the store explained that this was due to fluctuations in the market value of gold.Overall, this store seems to be a good option for people looking to buy and sell gold and jewelry, with a focus on fairness, transparency, and customer service. However, it's worth being aware of the possibility of market fluctuations affecting prices.