This Apple retail store located in Centro Comercial Parquesur is generally okay, but has some issues that need improvement. The quality of the services and products is a bit of a letdown, with many customers complaining about poor attention and unprofessional behavior from staff members. The pricing, on the other hand, is quite reasonable and competitive. One major issue that stands out is the lack of empathy and honesty displayed by some employees, particularly when dealing with customer complaints and technical issues. This has led to a number of customers feeling frustrated and misled. Additionally, there have been instances of staff members being dismissive and unhelpful, which has ruined the experience for many customers. Despite some positive reviews about individual staff members being helpful and knowledgeable, the overall impression of the store is marred by these negative experiences.