100% MEXICO in Madrid is a great place to visit for those who love Mexican culture and products. The store offers a wide variety of products, including traditional foods, crafts, and decorations. The staff is friendly and welcoming, making customers feel at home. The store is located in a convenient spot in the heart of Madrid, making it easy to access.The quality of the products is good, but not exceptional. Some customers have mentioned that the prices are a bit high, but others appreciate the quality and uniqueness of the products. The store has a great selection of traditional Mexican foods, including meats, cheeses, and spices. They also have a variety of crafts and decorations, such as textiles, pottery, and jewelry.The store's innovativeness is a highlight, as it offers a unique shopping experience that combines traditional Mexican culture with modern convenience. The store is well-organized and easy to navigate, with clear signage and friendly staff.However, some customers have mentioned that the store's hours can be a bit inconvenient, with limited hours on certain days of the week. Additionally, some customers have reported issues with the store's online ordering system, including delayed shipping and communication problems.Overall, 100% MEXICO in Madrid is a great place to visit for those who love Mexican culture and products. While there are some minor issues to be aware of, the store's friendly staff, wide selection of products, and convenient location make it a great destination for shoppers.