Lola Rey is one of the most prestigious shoe stores in Madrid, offering a wide variety of high-quality and fashionable shoes. The store has a great selection of brands and styles, making it an unmissable destination for those looking for special shoes. The employees are helpful and willing to assist with any questions or concerns. However, there have been some negative reviews about the store's customer service, with some clients feeling that the staff are unfriendly and unhelpful. One of the major issues is the store's return policy, which has been a source of frustration for several customers. On the other hand, the store's prices are generally competitive, and the quality of the shoes is generally good. Overall, Lola Rey is a decent option for those looking for shoes, but it may not be the best choice for everyone due to the inconsistent customer service. The store's innovation in terms of offering a wide range of shoes and styles is commendable, but there is room for improvement in this area as well.